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Trinity Health has launched its first brand marketing campaign. Its tagline "We See All of You" spotlights the system's brand promise to deliver holistic care that recognizes the interconnectedness of body, mind and spirit.

A media release called the national campaign "a natural progression for Trinity Health as it continues to grow and leverage the knowledge and expertise of a large national health system to improve care, access and the patient experience in each of the communities it serves."

Three regional health systems across five states introduced the campaign in January. Those systems are Trinity Health Mid-Atlantic in southeastern Pennsylvania and Delaware; Trinity Health Michigan in western and southeastern Michigan; and Trinity Health Of New England in Connecticut and Massachusetts.

The system developed the campaign with Detroit-based advertising and marketing communications agency Campbell Ewald. The multimedia campaign includes TV, radio, social media and print ads highlighting specialty medicine, including cancer and cardiac care and how these services are delivered with "personalized care." The campaign has been integrated into the Trinity Health, Trinity Health Mid-Atlantic, Trinity Health Michigan and Trinity Health of New England websites.

Mike Slubowski, Trinity Health president and chief executive, called the campaign "a direct reflection of our brand promise." He added: "Not only does it share the Trinity Health patient experience story, but it also shares the Trinity Health staff and colleague story. The campaign's message is core to who we are at Trinity Health and represents how our collective expertise and culture work together to act as a transforming healing presence within our communities."

Trinity Health is based in Livonia, Michigan, and operates in 26 states. The system has 123,000 colleagues. Its facilities include 88 hospitals and 135 continuing care sites.